City Logo, Tagline and Seal
After several months of study and feedback from residents, senior leaders, City Council, employees and others who know best what makes Fairfield great, a new brand for the City went live on March 10, 2020!
Since 1963, the City of Fairfield had been officially represented in graphic form by the City seal (read about the Seal below.) Various departments, services and activities created graphic representations over the years since, resulting in a wide variety of looks across the City. It was time to start marketing the City consistently with one uniform look and color scheme while honoring and maintaining the values and history that the seal represents.
Residents were surveyed to find out the attributes that make Fairfield the great place that it is in which to live, play and work. The top five themes that emerged from more than 400 surveys were: Resourceful, wholesome, open, adventurous, and optimistic.
The Field is Open
The Field is Open is a unifying term that speaks to the people, places and things that make Fairfield a delightful, fun, ideal place to live and visit. The word "open" is used for a modern take on the City’s longstanding descriptor as The City of Opportunity. The entire phrase is a rallying cry, a casual reference, a call to action for people who are loyal to and love their City, much like The Big Apple is to New York City, or a favorite chanted phrase is to a sports team.
Fairfield is open to business, adventure, families, resources, diversity, generations, play, imagination - EVERYONE. Open is a state of mind from Route 4 to Village Green to Fortune 500 headquarters to Marsh Park, Furfield and the Great Miami River Aquifer.
The green beacon over Fair and Field speaks to the history of the City, as it evolved from the City’s longstanding seal. The definition of a beacon is that it attracts attention to a specific location - a perfect description for what a City’s logo and tagline is designed to do. Fairfield’s beacon is evolved from the center space between the four gears in the City’s seal.
The City of Fairfield’s seal was designed and adopted in 1963 to symbolize the integrated characteristics that have established Fairfield, Ohio, as the City of Opportunity. This seal and descriptive phrase that is so much a part of the City’s history was used to design the logo and tagline in 2020 and will still be used for official business.
The significance of the symbols comprising the seal are:
The importance and interdependence of national, state and local government is symbolized by the shield of the United States and the banner of the State of Ohio, both of which imply that the local government functions within their jurisdiction for the good of all.
Industry, and its key position in the economy of the City, is symbolized by the modern factory.
The Bible and books of knowledge symbolize the interdependence of religion and education, and their combined influence on the ideals and policies of the City and its citizens.
The nuclear symbol of atomic orbits girdling the earth symbolizes future growth and prosperity of Fairfield.
The interdependence of each of the component parts on the others is symbolized by the gears encompassing each component, and meshing with the others. The rotation of one causes equal rotation of all, for an integrated, well-balanced community: Fairfield, Ohio - City of Opportunity.
The seal was designed and the explanation above written by Mr. Calvin T. Hershner, Jr. This seal was selected by a panel of judges consisting of Dean Ernest Pickering of the University of Cincinnati, Walter Hildebrand of the Fisher Body Corporation, and Howard White of Miami University. It was determined to be the best seal of a group of 40 top entries screened and selected by the seal committee. It was officially accepted and adopted by Fairfield City Council on Monday, December 9, 1963.